Canada Goose sales driven by wholesale, DTC boom

Canada Goose winter jacket
Canada Goose saw its profits plummet last year (Source: Canada Goose/Facebook)

Luxury retailer Canada Goose has managed to narrow its losses after a challenging financial year, with booming wholesale and direct-to-consumer channels leading the way.

The clothing brand ended fiscal 2026 haemorrhaging profits but, in the first reporting period of 2027, managed to see its sales jump 10 per cent year-on-year.

This led to $84.7 million in sales for the first quarter. Direct-to-consumer sales contributed $60.4 million of this, with wholesale revenues at $21.2 million. Compared to the same period in the previous year, wholesale revenues increased by 66.5 per cent.

“Our first quarter is another proof point that our strategy is working,” said Dani Reiss, chairman and CEO of Canada Goose. “We’re successfully evolving Canada Goose into a year-round luxury brand, with customers engaging across more seasons and categories.”

Canada Goose also managed to increase gross profits by 12 per cent to $52.8 million, reducing its overall losses by almost $55 million. 

“We expanded gross margin, improved profitability, and deepened engagement around the world. Together, those results are building a stronger, more productive, and more profitable business,” Reiss added.

Private equity firm Bain Capital has made no updated comment on its controlling ownership stake of Canada Goose, which it has been trying to exit since 2025. Goldman Sachs is continuing to assist Bain in finding buyers of the Canada Goose business.

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