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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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ELF Beauty’s fragrance line products.

How is ELF Beauty sustaining growth beyond Rhode?

A campaign visual from the Pandora x Pat McGrath collaboration collection.

What’s next for Pandora as its turnaround gains traction?

A lineup of Onside Products against a black background.

How Onside’s Bradley Churchill is planning to build the next $100 million brand

An Estée Lauder bottle placed on a branch against a green background.

How Estée Lauder’s ‘Beauty Reimagined’ strategy paid off

Banu Skin founder Roz Samimi against a blue background.

Banu Skin founder discusses building an acne-care brand off personal experience

Studs CEO Anna Harman in a grey sweater against a taupe background.

‘Motherhood has made me a more focused leader’: Studs CEO Anna Harman

Actress Sadie Sink in Prada’s 2026 holiday campaign.

Why brands like Prada are elevating the human touch in their marketing campaigns

Hears co-founders Bob Verlaat and Nick Nijhof sitting side by side in black shirts.

How Hears is disrupting the multi-million-dollar ear protection industry

A blond woman standing outside holding several red, gift-wrapped gifts.

How will millennials and Gen Z shape holiday shopping this year?

An exterior shot of Bath & Body Works new ‘Feel Good’ concept store in North Carolina.

Can Bath & Body Works make customers ‘Feel Good’ with new store concept?

A white and black Adidas against a black background.

How Adidas is using retail fundamentals to generate ‘meaningful growth’

A yellow T-shirt from the Madewell x NYPL collection.

From Madewell to Coach: Why retailers are tapping into reading-themed launches

Matilda Djerf standing in front of the Djerf Avenue store.

‘We are building this brand together’: Matilda Djerf on the power of community

Female models lined up on the runway for the 2026 Victoria’s Secret Fashion Show.

Three Fashion Shows in, is Victoria’s Secret 2.0 back on top?

Four travel-size bottles of Max & Mace.

How Joshua Peagler turned newsroom burnout into Max & Mace

An exterior shot of a Louis Vuitton corporate building.

Why luxury brands are losing their feel-good appeal

An AI-generated image of a Rhode Beauty x Hunter Boots collaboration.

What can retailers learn from viral AI collaborations?

How Studs’ Anna Harman is building the go-to ear piercing destination

LeNose CEO Caroline Valentini posing against a gray background.

How is LeNose bringing luxury hand soap to the $10 market?

A black Telfar shopping tote at the brand’s sample sale at One Hanson Place.

Why does Telfar inspire such fierce customer loyalty?