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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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A Ube scented Emme candle atop several pastry buns and set against a lavender background.

How the co-founders of Emme NYC are tapping into a booming scented candle market 

A close-up of a Torrid storefront in Carmel, Indiana.

Torrid is closing nearly a third of its stores. Here’s why it’s not a retreat

A woman’s hands holding tools from a pale green Tinkr tool kit.

How Tinkr’s launch into Target marks a new era for the hardware retail sector

A shopping cart is positioned against a digitized supermarket aisle.

Ten predictions for how retail will play out in Q3 and Q4: Coresight Research

A side-by-side of a product shot next to singer Kim Petras holding a Viva Glam Lipglass Air.

How retailers can win consumer trust through authentic Pride Month activations

A container of Juliet Wine’s pinot noir is set on a dining room table with a printed tablecloth, set against a light grey background.

Juliet Wine is elevating the boxed-wine market and attracting big-name investors

David's Bridal CEO Kelly Cook standing in front of a rack holding several bridal dresses.

VIDEO: Kelly Cook on connecting with customers on an emotional level

A young woman with long dark hair is on a Pilates reformer machine

How a pivot from swimwear to Pilates is driving the Canadian brand 437’s success

Several products from cannabis retailer The Travel Agency laid out against a light gray background.

From prohibition to participation: Exploring the shifting cannabis retail market

A model wearing a print set from Banana Republic’s “White Lotus” collection.

Can Gap Inc’s Richard Dickson restore Banana Republic’s retail relevancy?

Model Amelia Gray side-by-side with her mother, television personality Lisa Rinna for Mac Cosmetics “Born Famous” campaign.

Mac is Back: How the cosmetics brand uses edgy marketing to connect with Gen Z

Julee Wilson, the beauty editor-at-large for Cosmopolitan sitting next to Lori Singer, the president of Parlux, on stage at The Lead Summit.

The Lead Summit: How Mac Cosmetics and Parlux are leaning into authentic content

A blond woman wearing glasses is standing in front of a desk and a sales associate using an Ipad.

Five tech-driven strategies for associate enablement: Coresight Research

An exterior shot of The Travel Agency storefront in Brooklyn, New York.

How The Travel Agency is creating a transportative dispensary experience

A young woman standing in a printed two-piece apparel set in front of palm trees on a beach front.

Fashion brand founder Camilla Franks reflects on her brand’s global expansion

An exterior shot of a Dick’s Sporting Goods storefront taken in 2017.

Retail experts discuss the potential of Dick’s Sporting Goods’ Foot Locker deal

An interior shot of Australian fashion brand Camilla’s boutique on Madison Avenue in New York City.

How Australian luxury brand Camilla plans to win over the US

A curly-haired woman wearing a black set from the lingerie brand Nuudi System against a red background.

How lingerie brand Nuudi System is changing the game through innovative design

Monday Haircare and Daise Beauty brand founder Jaimee Lupton wearing a yellow top and standing in front of a light blue background.

How Monday Haircare’s Jaimee Lupton launched multiple masstige beauty brands

An exterior shot of a Saks Fifth Avenue location in Costa Mesa, California from 2015.

How Authentic Luxury Group plans to turn into a $9 billion luxury ecosystem