User Image

Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

A close-up shot of a Royal Pop yellow and pink pocketwatch.

How the Royal Pop collab turned the tide for Swatch Group

An interior shot of a Reformation store.

Can Reformation live up to investors’ expectations?

Influencer Molly Yeh presenting her Anthropologie Home collection.

How Julie Gwin built a two-decade career at Anthropologie

Today-Tomorrow Beauty founder Indianna Roehrich lying on a bed in teal pajamas.

Tomorrow-Today Beauty founder Indianna Roehrich discusses US expansion strategy

Cartier in Milan.

Why Richemont’s stunning results stem from owning the experience

Monday Swimwear's new New York store.

Standout stores: Monday Swimwear, Toast, Leica

Cozyland founder Morgan Curtis sitting at a desk in front of a window.

Morgan Curtis discusses launching lifestyle brand, Cozyland

A computer-generated image of Aldi’s blind box releases.

How blind boxes are spreading beyond the toy aisle

An exterior shot of an Aritzia store in the US.

What’s driving Aritzia’s remarkable momentum?

An apple-themed Glossier Balm Dotcom product.

Why Glossier is betting on its past to appeal to millennials again

An exterior shot of the J.Crew store in New York City.

Can Kathleen Van Nest Pierce keep J.Crew on track?

Pacsun CEO Brieane Olson standing in front of a beige wall.

Pacsun CEO Brieane Olson on the power of co-creation

An exterior shot of a Burlington store.

What can Burlington’s smaller stores teach retailers about growth?

Spicy Dan founder Danielle Meyer holding up several necklaces and sitting in front of a gray background.

How Spicy Dan founder turned a passion project into a thriving jewelry brand 

Monday Swimwear founders

Monday Swimwear CEO Natasha Oakley on her brick-and-mortar expansion

A line-up of Coca-Cola products against a park and city landscape.

How can brands celebrate America’s 250th without dividing shoppers?

Four women standing side-by-side wearing formal wear dresses against a blue background.

Kristen Brophy on how ThredUp masters the art of cultural fluency 

The GelBottle Daisy Kalnina leaning against a doorframe, wearing a white button down and tan slacks.

How The GelBottle is taking on the US nail market

Kristen Brophy portrait.

How ThredUp’s head of marketing Kristen Brophy got her start

A line-up of Silk the Rich products against a white background.

What makes Silk the Rich Japan’s next beauty export?