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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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A backpack and books set against a brick wall.
Strategy IR Pro

Why affluent back-to-school shoppers are hesitant to buy this season

Nicole Kirichanskaya
Coloring books and markers from Crayola’s All Grown Up collection laid out on a table.
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How Crayola’s Ben Thomas prioritizes people while plotting out his schedule

Nicole Kirichanskaya
An Under Armour store based in Saint Petersburg, Russia.
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Why Under Armour’s comeback depends on finding its identity

Nicole Kirichanskaya
An exterior shot of the Ralph Lauren store on Madison Avenue in New York City.
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How Ralph Lauren made itself relevant again

Nicole Kirichanskaya
Australian actor Josh Heuston in a grey Hugo Boss suit.
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Why Hugo Boss may be running out of time for its turnaround

Nicole Kirichanskaya
Tomorrow-Today Beauty founder Indianna Roehrich.
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Tomorrow-Today Beauty’s Indianna Roehrich discusses building a brand with community

Nicole Kirichanskaya
Several items from Crayola’s All Grown Up collection laid out on a table.
Strategy IR Pro

Why are children’s brands suddenly chasing adults?

Nicole Kirichanskaya
Amy Voloshin and her husband lying on a bed wearing Printfresh pajamas.
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How Amy Voloshin turned a textile design studio into a lifestyle brand

Nicole Kirichanskaya
A Starbucks employee handing a customer a drink.
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Why Starbucks’ back to basics plan is finally paying off

Nicole Kirichanskaya
An exterior shot of an Adidas storefront.
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How Adidas turned the World Cup into record sales

Nicole Kirichanskaya
Glow Recipe co-founders Sarah Lee and Christina Chang standing in front of a pink background.
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How Glow Recipe’s co-founders built a Korean-inspired, industry-leading brand

Nicole Kirichanskaya
A black Louis Vuitton handbag with colorful embellishments.
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Why isn’t LVMH’s return to growth exciting investors?

Nicole Kirichanskaya
A blond model wearing a HigherDose infrared mask.
Strategy IR Pro

How HigherDose is taking biohacking mainstream

Nicole Kirichanskaya
Kate Spade’s new executive creative director Jonathan Saunders.
Marketing IR Pro

Can two big hires revive Kate Spade?

Nicole Kirichanskaya
A close-up shot of a Royal Pop yellow and pink pocketwatch.
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How the Royal Pop collab turned the tide for Swatch Group

Nicole Kirichanskaya
An interior shot of a Reformation store.
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Can Reformation live up to investors’ expectations?

Nicole Kirichanskaya
Influencer Molly Yeh presenting her Anthropologie Home collection.
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How Julie Gwin built a two-decade career at Anthropologie

Nicole Kirichanskaya
Today-Tomorrow Beauty founder Indianna Roehrich lying on a bed in teal pajamas.
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Tomorrow-Today Beauty founder Indianna Roehrich discusses US expansion strategy

Nicole Kirichanskaya
Cartier in Milan.
Strategy IR Pro

Why Richemont’s stunning results stem from owning the experience

Nicole Kirichanskaya
Monday Swimwear's new New York store.
Openings & closings IR Pro

Standout stores: Monday Swimwear, Toast, Leica

Nicole Kirichanskaya
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