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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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An exterior shot of a Louis Vuitton corporate building.

Why luxury brands are losing their feel-good appeal

An AI-generated image of a Rhode Beauty x Hunter Boots collaboration.

What can retailers learn from viral AI collaborations?

Studs CEO Anna Harman in a grey sweater against a taupe background.

How Studs’ Anna Harman is building the go-to ear piercing destination

LeNose CEO Caroline Valentini posing against a gray background.

How is LeNose bringing luxury hand soap to the $10 market?

A black Telfar shopping tote at the brand’s sample sale at One Hanson Place.

Why does Telfar inspire such fierce customer loyalty?

Matilda Djerf sitting in the New York Djerf Avenue store.

Djerf Avenue founder discusses the brand’s first physical store opening in NYC

Several Banu Skin SKUs in front of a blue background.

How acne-care brand Banu Skin is expanding into Sephora

Meta’s Muse charm held in a hand.

Is Meta’s Muse the next big shopping tool?

Cin Cin co-founders Louise Lazarus [right] and Geo Moriarty [left] inside one of their stores in Bali.

How Cin Cin founders are building the ultimate it-girl brand with 70s-chic designs

Forever Mood CEO Denis Asamoah holding a candle and standing in front of a white wall.

How Forvr Mood sets the mood with its candles brand

A smartphone in a jean pocket with the Shein website on display.

‘The rules changed faster than the model’: Inside Shein’s struggles

A person’s arm reaching out to pick up a mini-jack-o'-lantern pumpkin off a shelf.

How retailers can win over budget-conscious shoppers this Halloween

POV Beauty CEO Ani Hadjinian wearing a white T-shirt.

POV Beauty’s Ani Hadjinian discusses working with indie and legacy players

Exterior of a Starbucks store

Is Starbucks’ 250-store closure a bad sign for the coffee giant?

Dieux Skin x Fishwife’s limited edition eye patches set up on a grocery store shelf.

Is the Fishwife x Dieux collaboration marketing magic or madness?

Béssa Beauty’s Cooling Scalp Serum and Pre-Wash Conditioner placed against a mint green background.

Meet the hairstylist who turned hair loss expertise into a beauty brand

An exterior shot of a Dr. Martens store in London, England.

Can Dr. Martens turn renewed interest into a comeback?

A headshot of Dana Steinfeld in front of a creative moodboard.

How Anecdotes by Artists puts perfumers first

A black-and-white headshot of CFDA president Steve Kolb.

What should retailers learn from Steven Kolb’s PR crisis?

LVMH heir Alexandre Arnault standing in front of a grey background in a black shirt.

How could Alexandre Arnault help turn Nike around?