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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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What retailers can learn from Starbucks’ accessible store design

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How beauty incubator Maesa is creating a community of empowered founders

How New Balance is stepping into sneaker resale with Reconsidered launch

How Subtl Beauty stacks up in a hypercompetitive beauty market

The rise of Black-owned fragrance brands in the beauty industry

How Target is harnessing superfood brand Blume amid global wellness wave

Analysis: What Walmart’s shutdown of Store No 8 signals for the retailer

How luxury lifestyle brand Chaiboy aims to disrupt the global tea market

How Target veteran Carly Broderick is tapping into the booming tween market

How Chipotle aims to attract Gen Z staff with next-gen benefits

How Latina-owned candle brand Bonita Fierce celebrates culture with scent

What’s love got to do with it? Retailers rethink Valentine’s Day campaigns

From Tsingtao to Tower28: Why Lunar New Year collabs are all the rage

Barnes & Noble CEO: “The big guys should be doing better”

Day three at NRF: Unpacking retail’s global future

Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Day one at NRF: For Walmart, Ssense and others, it’s all about AI