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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

Can BCBG truly make a comeback in the era of Y2K fashion?

What retailers need to know to prepare for this year’s holiday shopping period 

The retailers set to benefit the most from this year’s $81b back-to-school boom

How Both& is building an apparel brand for trans and non-binary consumers

Granado’s 154-year journey to bringing Brazilian fragrance to the world 

The path to launching 242 Mulberry, Soho’s newest menswear concept store

Three-dimensional storytelling: Building a brand beyond the product

“You’re only as good as the people around you”: Papier’s Taymoor Atighetchi

Spotlight on store design: New spaces from Cult Gaia, Pop Mart, REI and more

How Saks Fifth Avenue is tapping into the power of personal shopping

Krispy Kreme’s head of development on keeping the brand culturally relevant

How founders are responding to huge drop in funding for Black-owned businesses

Here comes the Gen Z bride

The “Great Mall Resurgence” in the American retail market

Andrea Lisbona’s desire to innovate an industry with Touchland

The retail industry’s diminishing visible allyship of Pride Month

Buy From A Black Woman marks fourth year of partnership with H&M

Why Mytheresa’s North America President believes in the power of risk-taking

How Rebecca Minkoff built a deeply personal connection with her customers 

What retailers need to know about Walmart’s investment in digital shelf labels