Tong Van

Tong Van currently serves as the Features and Premium Editor at Inside Retail Asia. Based in Vietnam, she has covered Asia's retail industry for more than five years. Van holds a degree from Ho Chi Minh City University of Law.

More from Author

Changing of the Guards: Why 2025 is retail’s defining leadership moment

The retail scientist: How CEO Michelle Gass experiments her way to Levi’s future

Standout stores during last quarter in Asia: Haus Nowhere and more

How Lululemon and Redress are experimenting with circular retail in Hong Kong

Margaret Sam on Sum London’s NYFW debut and building a business around identity 

Inside H&M’s dual bet on cost discipline and London Fashion Week spectacle

Simon Wolf on turning his 190-year-old family firm into a global luxury leader

Haglöfs’ China comeback: How a century-old brand plans to scale fast

Arc’teryx’s fireworks fiasco: When marketing spectacle backfires on brand values

A person carries a Pop Mart toy

Has the Labubu craze reached its peak? Trend experts discuss the drop in demand

Christian Louboutin, Jaden Smith and the rise of celebrity creative directors

A man walks past a store of Chinese sportswear firm Anta Sports at a shopping mall in Beijing, China March 25, 2021.

Why Southeast Asia is Anta Group’s strongest testing ground 

AI in the aisles: How Foodpanda is building the grocery store of the future

Image of Lululemon logo outside store.

Can Lululemon withstand tariffs, trend fatigue and fierce competition?

Stitching dreams: The Hartanto Sisters’ path from Surabaya to global fashion

Millions in sales, thousands in line: Retailers can’t afford to ignore Chiikawa

Can Chagee sustain growth while resisting China’s price wars?

How Tims China is using food and loyalty to win over Chinese consumers

The big business of small accessories: Why bag charms are booming 

IPO ambition: How Musinsa plans to turn K-fashion into a global power