Tong Van

Tong Van currently serves as the Features and Premium Editor at Inside Retail Asia. Based in Vietnam, she has covered Asia's retail industry for more than five years. Van holds a degree from Ho Chi Minh City University of Law.

More from Author

Bread Ahead’s founder Matthew Jones on the brand’s venture into Asia

Starbucks bets on simplicity to reverse decline

What Shein’s return to India means for the country’s future retail scene

Chines Gen Z consumers in the foreground with the Shanghai skyline in the background

Decoding Chinese consumer spending behavior in 2025 

Oh!some sets sights on new markets, reaching 100 stores this year

Fashion label Ghostboy’s co-founder on the brand’s global growth strategy 

Saks Fifth Avenue teams with Reliance Retail to enter India amid luxury boom

Levi's master tailors Mio Yamamoto and Masayuki Den

Inside Levi’s Lot 1: Conversations with Tokyo’s master tailors

What retailers should know about TikTok’s return and the rise of RedNote

Invade founder and CEO, Kent Teo, moderating industry discussion sessions.

Artbox reinvents retail with immersive experiences in Singapore 

Victoria's Secret's first travel retail store at Changi Airport

Victoria’s Secret banks on Asia’s travel boom with new Changi Airport store

Bacha Coffee’s boutique and takeaway concept at Hong Kong International Airport 2024.

Bacha Coffee eyes growth in Japan as tourism booms

Navigating change: Insights into China’s luxury market trends for 2025

A photo of Vhernier storefront at Rex Hotel, Ho Chi Minh City.

Runway launches Vhernier, bringing Milanese elegance to Vietnam 

The logo of Alibaba Group is lit up at its office building in Beijing, China August 9, 2021.

Alibaba sells Sun Art stake to double down on digital future

Panpuri Hong Kong flagship’s storefront at K11 Musea

Panpuri CEO Vorravit Siripark talks Kose acquisition and future of Thai beauty

Image of John Hardy’s creative chairman Reed Krakoff

Reed Krakoff on revitalizing John Hardy and the future of luxury jewelry

A model standing in front of Matsuya Ginza department store

Matsuya’s director Takehiko Furuya on the department store’s digital launch

A photo of Urban Revivo’s storefront at One Bangkok in December 2024.

Urban Revivo parent FMG ramps up with store openings in One Bangkok 

Shein and Temu logos are seen in this illustration taken August 22, 2024.

Temu’s Vietnam suspension reflects rising Southeast Asian protectionism