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How agentic commerce is rewriting retail strategy
"In this world, discoverability is no longer driven primarily by marketing creativity or SEO tactics."
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![[Left to right] Travis Katz, YouTube’s GM & VP of shopping, Jessica Alba and Zia Daniell Wigder, Shoptalk’s global president.](https://insideretail.us/wp-content/uploads/2026/03/shoptalk-vegas-2026-day-three-1-530x294.jpg)
![[Left to right] Travis Katz, YouTube’s GM & VP of shopping, Jessica Alba and Zia Daniell Wigder, Shoptalk’s global president.](https://insideretail.us/wp-content/uploads/2026/03/shoptalk-vegas-2026-day-three-530x294.jpg)
![[Left to right] Hilary Milnes, executive Americas editor at Vogue Business, Anca Marola, Sephora’s global chief digital officer and Mahak Sharma, OpenAI’s head of product partnerships.](https://insideretail.us/wp-content/uploads/2026/03/shoptalk-vegas-2026-day-one-530x294.jpeg)
