Social commerce

Coloring books and markers from Crayola’s All Grown Up collection laid out on a table.

How Crayola’s Ben Thomas prioritizes people while plotting out his schedule

The CCO discusses brand collaborations, adult consumers and the value of bringing creativity to work.

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More from Social commerce

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Court clears way for QVC to exit bankruptcy, with debt decimated

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How the Sephora Instagram hack exposed Meta’s AI weakness

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How Last Crumb built a million-dollar brand off a drop-launch model

A female model wearing a pair of Otra glasses and a white tank top.

Otra co-founder discusses the eyewear brand’s launch into Bloomingdale’s

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QVC enters Chapter 11, promises all suppliers will be paid

[Left to right] Travis Katz, YouTube’s GM & VP of shopping, Jessica Alba and Zia Daniell Wigder, Shoptalk’s global president.

Shoptalk Vegas: Reddit and YouTube discuss next-gen search

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Age-checking tech comes of age amid social media bans

Person holding phone with TikTok app.

Why are retailers shifting focus to Generation Alpha?

TikTok Shop’s half-billion-dollar holiday proves social commerce has grown up

Australia's social media ban

World-first teen social media ban forces content creators to flee

Why TikTok and YouTube are retailers’ new discovery engines

A young woman wearing a green suit is standing in front of a camera selling handbags.

From QVC to Whatnot: The evolution of live shopping in US retail

Halara campaign imagery

How brands like Halara, White Fox, PE Nation connect with Gen Z on TikTok

US headquarter of TikTok

TikTok US sale deadline extended another three months

a closeup of someone holding a smartphone showing the tiktok app

TikTok’s potent growth engine: From #ForYouPage to fast sales

TikTok logo on smartphone

Amazon a frontrunner to buy TikTok US business