Marketing

Business Marketing
Marketing

Mattel seals partnership with F1 for Hot Wheels collection

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How Hello Updo, Bonita Fierce are tapping into Hispanic Heritage Month

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How teen sensation Bubble Skincare is bursting  into the Australian market

Tamera Francis
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The ‘Wicked’ effect of pop culture in retail

"The commercialization of the Barbie movie was a lesson in how successful retail extensions can be."

Nicole Kirichanskaya
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