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Nick Gray

Nick Gray is the founder of I Got You Consultancy and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

A Man in Black Denim Jacket Looking at the Visa Card He is Holding
E-commerce IR Pro

The emotional ceiling of online retail

Nick Gray
A trio of young people holding smartphones
Marketing IR Pro

Message to retail: Your real edge isn’t being trendy, it’s personalization

Nick Gray
woman in black sports bra holding blue and black kettle
Customer IR Pro

The $2 trillion wellness market is still growing. Here’s how to compete now

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Customer experience
Marketing IR Pro

Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Nick Gray
stricly tattoo
AI IR Pro

Why creative intelligence, not AI, will define the future of retail brands

Nick Gray
motion blur of people with shopping bags in a busy shopping mall. retail sale and discount.
Workforce IR Pro

Retail is still about people – and that’s exactly why it’s changing

Nick Gray
A campaign image from the running brand On featuring the Sesame Street character Elmo
Marketing IR Pro

How retail narratives shape customer experience and brand loyalty

Nick Gray
A luxury store interior with green walls and black and white floors
Store design IR Pro

How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Nick Gray
Marketing IR Pro

Burberry’s turnaround strategy reveals the power of emotional connection

Nick Gray
Three women with shopping bags walking and laughing.
Store design IR Pro

The happiness formula that drives retail customer satisfaction and loyalty

Nick Gray
AI IR Pro

Robots in retail: How companies like Walmart balance automation with human touch

Nick Gray
Store design IR Pro

A science-based framework for crafting remarkable physical retail spaces

Nick Gray
Customer IR Pro

The human value add in an AI-driven world

Nick Gray
Strategy IR Pro

‘All about the rush’: Why physical stores are critical during Black Friday

Nick Gray
AI IR Pro

How the rise of post-death consumerism gives new meaning to the CLV metric

Nick Gray
Strategy IR Pro

How to measure emotion: The new metric for success in experiential retail

Nick Gray
Store design IR Pro

Why art beats science in retail: Storytelling, design and sensory experience

Nick Gray
Customer IR Pro

These five core drivers explain why we shop. Here’s how to harness them

Nick Gray
Marketing IR Pro

The power of ‘invisible PR’ in retail

Nick Gray
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