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Nick Gray

Nick Gray is the founder of I Got You Consultancy and a passionate retail and brand specialist with over 20 years in the industry.

More from Author

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Strategy IR Pro

Why you must shift from the attention to trust economy

Nick Gray
Nike Air Jordan 1 V.A.A. sneaker.
Strategy IR Pro

What is Nike really selling with its Virgil Abloh drop?

Nick Gray
Retail
Strategy IR Pro

Why faster retail is no longer a competitive advantage

Nick Gray
A De Beers store in Galeries Lafayette, Paris
Fashion & accessories IR Pro

What’s driving the quiet transformation of the jewelry industry

Nick Gray
Christmas sale
Strategy IR Pro

Retail’s threat this season isn’t sales – it’s temptation

Nick Gray
Melbourne's Block Arcade
Strategy IR Pro

When the AI wave crashes: What history, behaviour and markets tell us

Nick Gray
Image of Lululemon logo outside store.
Strategy IR Pro

What Lululemon’s crisis teaches every growth-obsessed brand

Nick Gray
a black high heel displayed on a patch of grass
Luxury IR Pro

Making Ssense of it all: The $4b collapse is the end of an era in online luxury

Nick Gray
a woman staring at a laptop, out of ideas
Strategy IR Pro

Retail’s AI psychosis: The industry must not outsource its brain

Nick Gray
a woman checking her smartphone on a city street
Luxury IR Pro

Reinventing exclusivity in the age of social media: What to learn from China

Nick Gray
Strategy IR Pro

Foot traffic is up, but conversion is down in Australia. This could be why

Nick Gray
A Man in Black Denim Jacket Looking at the Visa Card He is Holding
E-commerce IR Pro

The emotional ceiling of online retail

Nick Gray
A trio of young people holding smartphones
Marketing IR Pro

Message to retail: Your real edge isn’t being trendy, it’s personalization

Nick Gray
woman in black sports bra holding blue and black kettle
Customer IR Pro

The $2 trillion wellness market is still growing. Here’s how to compete now

Nick Gray
Customer experience
Marketing IR Pro

Why retailers view CX as a ‘nice-to-have’ rather than a core driver of revenue

Nick Gray
stricly tattoo
AI IR Pro

Why creative intelligence, not AI, will define the future of retail brands

Nick Gray
motion blur of people with shopping bags in a busy shopping mall. retail sale and discount.
Workforce IR Pro

Retail is still about people – and that’s exactly why it’s changing

Nick Gray
A campaign image from the running brand On featuring the Sesame Street character Elmo
Marketing IR Pro

How retail narratives shape customer experience and brand loyalty

Nick Gray
A luxury store interior with green walls and black and white floors
Store design IR Pro

How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Nick Gray
Marketing IR Pro

Burberry’s turnaround strategy reveals the power of emotional connection

Nick Gray
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