Toys R Us is planning to open 120 new stores in time for the holiday season as part of a new partnership with the Go Retail Group.

The WHP Global-owned retailer wants to build on its 40 standalone stores in the US and its presence in Macy’s department stores. The retailer has almost 17,000 stores globally.

“This is a major moment for Toys R Us as we significantly expand our presence across the United States,” said Jamie Uitdenhowen, executive VP of Toys R Us at WHP Global.

“Together with our incredible partners, we are growing Toys R Us in unique ways to meet customers wherever they are, whether that’s at a standalone store in their hometown, inside Macy’s, at the airport, or at a Navy Exchange.

“Toys R Us has always been a place for discovery, and we’re building on that legacy by bringing customers the hottest toys, biggest trends, and experiences that make the brand unlike any other.”

The retailer said that select stores will include ‘Creator Studios’, dedicated spaces where influencers and toy brands can create content, unveil new products and host special events. Other locations will also include candy shops and cafes.

“This holiday season represents an extraordinary expansion for Toys R Us in the US, and we couldn’t be more excited to bring the magic of Toys R Us to so many communities across the country,” added Gideon Schlessinger, CEO of Go Retail Group.

Toys R Us will also open new airport shops in-store at Orlando International Airport, in partnership with WHSmith North America.