Inditex-owned fashion giant Zara has opened a new flagship store at The Forum Shops at Caesars Palace, as it works to expand sales in the US market.

The three-level flagship spans 33,000sqft and blends Zara’s latest store concept with the architectural character of Caesars Palace.

The new location features zones for footwear and handbags, along with spaces for the Origins and Athleticz menswear lines. It also integrates Zara’s digital and physical channels, offering real-time stock visibility, two-hour online order collection, and assisted self-checkout.

The Las Vegas flagship is the latest step in Inditex’s “selective growth” strategy in the US. In recent months, the retailer has opened new stores at Brea Mall and The Grove in California, as well as in Cambridge, Massachusetts, while expanding its footprint at Hudson Yards in New York. 

Additional openings are planned in Costa Mesa, Austin, Boston, and Charlotte before the end of the year.

“The US is a very relevant market for us, and we continue to see opportunities to keep on executing that strategy of selective growth in the market. In 2025, we remain very active in the US,” said Oscar Garcia Maceiras, CEO of Inditex, during the company’s Q2 earnings call.

Inditex also plans further expansion and refurbishment of key locations, including its Fifth Avenue flagship in New York. A new San Francisco flagship at 400 Post Street and a Charlotte opening, its 26th US store, are also in the pipeline for next year. 

The US remains one of Inditex’s strongest international markets. The company reported a 9 per cent rise in net income to €5.9 billion (US$6.42 billion) last year, driven by higher in-store and online sales and store openings across 47 markets.