Spanish fashion brand Nude Project is making its US debut with a pop-up store in Miami’s Design District, marking its first retail venture in the market.
The pop-up will combine retail, art and music, mirroring the brand’s previous events in Amsterdam, Berlin and Lisbon.
Founded in 2019 by Álex Benlloch and Bruno Casanovas, Nude Project is known for its gender-fluid streetwear, oversized silhouettes and minimalist aesthetic.
“The US has become Nude’s second most important market, and that gave us the push to take the leap and cross the Atlantic,” said Casanovas, chief designer at Nude Project. “We chose Miami because of its multicultural and creative energy, which aligns closely with our brand identity.”
Nude Project’s Miami pop-up will run until October 26.