at simplifies and personalizes eyewear shopping. Similar to brands like Warby Parker, The Framery allows consumers to try on frames in the comfort of their home. It also provides seamless prescription integration and virtual try-on services, starting at just $79 for complete prescription eyewear. Larson explained that her passion to provide affordable eyewear comes from a personal place and elaborated on how she and her team strive to solve any problem their customers encounter.  Inside Retail: What does a day in the life look like? Amy Larson: I’m lucky enough at The Framery to work with a group of talented and experienced people who are committed to making vision care simple and affordable, while also ensuring our customers look and feel fabulous. Whether that is building tools to make it simple for people to send us their prescriptions or designing new frames that help our customers stay at the forefront of the latest styles, my team and I spend our days working on behalf of our customers. IR: What tools or tricks do you use to maintain a work/life balance? AL: For me, the most important thing has been identifying what helps me show up as my best self both at work and in my personal life.  I prioritize those things and try to start and end each day with them. IR: You have quite an extensive eyewear retail career, from working with companies like Luxottica to 1-800 Contacts. What is it about the eyewear industry that caught and held your attention all this time? AL: I think we all agree that healthcare is ripe for disruption.  Costs are high, access is low, and consumers generally feel a lack of control over their destiny in this world. I love seeing the advancement of things like telemedicine and health savings accounts that put knowledge and control into consumers’ hands.  For optical specifically, I got my first pair of glasses when I was in the third grade. Due to our family’s financial situation and my living in a rural area where the closest eye doctors were two hours away, I wore that pair until the eighth grade.  My prescription had changed dramatically, and I spent years not being able to see the chalkboard, even with my glasses. As you can imagine, 14-year-old me was embarrassed by the glasses eight-year-old me had chosen. Our mission at The Framery is to solve both the affordability and the accessibility issues that so many Americans encounter. We want to enable our customers to look great, see great, and love the entire process, start to finish. IR: How has the eyewear retail industry changed from when you first entered the market till today?  AL: The retail eyewear industry has transformed in so many ways!  When I started at 1-800 Contacts, most contact lenses were sold in person, which was incredibly inconvenient and significantly more expensive for consumers.  I’m so proud to have been part of the transformation that 1-800 Contacts has driven in contact lenses over the past 30 years, and I’m so excited for The Framery to do the same thing for glasses.  IR: What piece of advice would you give to people on day one of their retail journeys? AL: It all starts with the customer.  Ultimately, when people choose to transact with you, it’s because you’ve solved a problem for them. So, focus on solving problems for them.  That’s what we’re doing with The Framery. We start with the customer and work backwards. When we find a problem they are encountering, we solve that problem. Then, we move on to the next one.  We’re just getting started. IR: What is one unique piece of advice you received during your time in the industry? AL: One of my favorite phrases is, “Culture is what you tolerate.”  I heard that several years ago and take the idea very seriously. At our core, our culture is ‘people taking care of people’. We take care of each other. We take care of our customers.  We won’t tolerate anything else.  IR: What is an eyewear trend that you are excited to see develop further in 2025? AL: My eight-year-old self is so excited that glasses are having their day in the sun, and I believe that momentum will continue.  As we continue to make glasses affordable and accessible, more and more people will see them as a way to accessorize and express their own personal sense of style.