Designer toy brand Dreame Mart has opened its first US store, at California’s Brea Mall, a move that marks the company’s entry into the American market and accelerates its broader global expansion.
The store offers a fresh take on retail, blending AI-supported design elements and interactive installations.
“We chose Brea Mall specifically because of its dynamic retail environment and its strong connection with young, trend-forward consumers who resonate with the spirit of Gen Z culture,” said Qevin Leung, head of global business development.
Dreame Mart says it merges artistic expression with advanced tech, using AI, robotics and data analytics to shape product development and enhance the collector experience.
“This isn’t just about collecting,” Leung added. “It’s about introducing new ideas to how people engage with art toys through collaborative experiences, storytelling, and community.”
Beyond the US, Dreame Mart also launched a concept store in Beijing and plans to open new stores across Asia, North America and Europe, including locations in China, Thailand, Malaysia, Singapore, Vietnam, Canada, and Italy.
“Our global expansion is guided by cultural sensitivity and local collaboration,” said Leung. “While our core mission remains consistent, we tailor each store to resonate with regional audiences by curating locally relevant content and artists.”
