Deckers Brands sees strong growth as Hoka gains pace globally

Hoka shoes — Hoka remained the company’s strongest growth driver. (Source: Hoka/ Facebook)

By Irene Dong May 22, 2026

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Deckers Brands has reported record revenue and earnings for fiscal 2026, supported by continued momentum at its Hoka and Ugg brands.

The US footwear and apparel group posted fourth-quarter revenue of $1.12 billion, up 10 per cent year on year, while full-year revenue increased 10 per cent to a record $5.47 billion.

Net income for the fiscal year rose to $966.1 million from $910.6 million a year earlier.

In January, the company said it expected full-year net sales to be in the range of $5.4 billion to $5.425 billion, with Hoka increasing by a mid-teens percentage and Ugg growing by a mid-single-digit percentage.

Hoka remained the company’s strongest growth driver, with fourth-quarter sales rising 14.5 per cent to $671.2 million. Ugg revenue increased 9.2 per cent to $408.6 million during the quarter, benefiting from continued demand across lifestyle and seasonal product categories.

Direct-to-consumer sales rose 13.2 per cent in the fourth quarter to $464.4 million, while wholesale revenue increased 7.1 per cent to $654.9 million.

“Fiscal 2026 was another record year for Deckers, with revenue and earnings growth powered by the continued momentum of Hoka and the enduring strength of Ugg,” said Stefano Caroti, president and CEO.

“Our focus on brand building, product innovation and category leadership, along with marketplace execution, continues to drive full-price demand across an expanding global audience, underscoring the long-term potential of our portfolio. We are confident in our ability to deliver compelling value for years to come, further reinforcing our competitive posture as an industry leader.”

The company’s domestic net sales increased 0.3 per cent to $649.8 million, while international net sales increased 25.5 per cent to $469.5 million.

The company forecast further growth in fiscal 2027, projecting net sales between $5.86 billion and $5.91 billion, representing high single-digit growth.

Deckers said it plans to continue investing in international expansion, product innovation and brand development to support long-term growth through fiscal 2030.