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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

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Target’s creative director Isaac Mizrahi posing in front of a bookshelf.
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Can Isaac Mizrahi make Target cool again?

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How should retailers react to a potential deal to end the Iran war?

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A close-up shot of a Weegets filter product against a black background.
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How Michael Barenboym built a multi-million dollar cannabis accessories brand

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A man holding up a product from Kings Domain Melbourne.
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Kings Domain Melbourne’s Aaron Chan talks scaling a brand globally

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Two female models posing against a light pink background.
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Memebox CEO Dino Ha on his 14-year journey building a K-beauty brand

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Models wearing 2026 World Cup jerseys designed by Gap.
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How can brands stand out during the biggest-ever World Cup?

Nicole Kirichanskaya
A side-by-side shot of model Francheska Pujols and an AI-generated image.
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Will AI-generated models become the norm in retail?

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A white pair of Stand+ shoes against a light blue background.
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How Stand+ founder Rob Gregg turned problems into greatness

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An exterior shot of the Macy’s flagship location in New York City.
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How Macy’s is turning its ‘Bold New Chapter’ into results

Nicole Kirichanskaya
An interior shot of a Victoria’s Secret store in Munich, Germany.
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Why Victoria’s Secret’s comeback plan keeps on delivering

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A black-and-white shot of a blond model wearing a denim jacket from Guess’s Marilyn Monroe collection.
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Why brands are tapping into the nostalgia of Marilyn Monroe 

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A close-up shot of three Caledaer + Lab products against a dark green background.
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How Jared Pobre pivoted from tech to skincare

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An exterior shot of a Dick’s Sporting Goods store.
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Why Dick’s Sporting Goods’ big bets are paying off

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An interior shot of the Sundae School store in New York City.
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Sundae School founder discusses its NYC store opening

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[Left to right] Christine Russo, Manuel Neto, Neha Kovach and Amy Sullivan.
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The Lead Summit: How Primark mastered emotional brand building

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A close-up shot of several cookies from the Last Crumb bakery.
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How Last Crumb built a million-dollar brand off a drop-launch model

Nicole Kirichanskaya
Marc Jacobs sunglasses displayed on a gray wall.
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Can new ownership revive Marc Jacobs?

Nicole Kirichanskaya
A phone inside of a jeans pocket showcasing Shein’s website.
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‘Anything goes’: Inside Shein’s controversial Everlane deal

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A female model wearing a pair of Otra glasses and a white tank top.
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Otra co-founder discusses the eyewear brand’s launch into Bloomingdale’s

Nicole Kirichanskaya
An exterior shot of a Rent the Runway store.
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Will the surprise exit of Rent the Runway’s co-founder help or hurt the business?

Nicole Kirichanskaya
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