Tapestry has unveiled a three-year transformation strategy designed to drive profitable growth and significant shareholder returns.

The strategy, named ‘Amplify’, will focus on four key pillars, including driving customer acquisition with a focus on Gen Z, boosting product assortment, improving growth in North America and international markets such as Greater China and Europe, and future-proofing growth with a “consumer-obsessed culture”.

As part of the strategy, Tapestry plans to return $4 billion to shareholders through FY28. This will include an approximately $3 billion share repurchase between FY26 and FY28 and an annual dividend of $1.60 per share. 

The company has also set its financial targets for FY27 and FY28, with annual revenue expected to grow by mid-single digits and operating margin to exceed 22 per cent.

By brand, the company expects Coach to deliver a three-year mid-single-digit revenue CAGR, with a long-term ambition for the brand to reach $10 billion in revenue. Kate Spade is forecast to return to top-line growth in FY27 and accelerate to mid-single-digit revenue growth in FY28.

Over the three-year planning horizon, adjusted free cash flow is expected to be $4 billion.

“We are confident that our strengths are structural, and that our innovation, creativity, and brand-building capabilities will deliver significant value for our customers, employees, and shareholders for years to come,” said Tapestry CEO Joanne Crevoiserat.

The company reported a 5 per cent increase in revenue for FY25, which ended on June 28.