Q&A: Here’s how to be global and act local

Jack and Jones country director Rikke Dahl-Thorup launched the menswear brand in Australia just a few years ago. Here she shares the challenges of dealing with reverse seasonality, the importance of connecting with local customers and the changing skills of fashion retail professionals. Jack and Jones was founded in 1990 in Denmark. You helped launch Jack and Jones in Australia in this current role. It can be a challenge when you’re a new brand entering a new market. What was it like for you?

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now