Pandora GM talks Pamela Anderson and the brand’s foray into fashion

Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? Earlier this month, 200 carats of Pandora lab-grown diamonds graced the decolletage of Pamela Anderson at the Met Gala. And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station. This year, Pandora was the first jewellery and presenting part

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