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Tamera Francis

Tamera Francis is the editor of Inside Retail Australia magazine and a features and premium editor at Inside Retail. With a passion for telling stories with integrity, Tamera strives to be the go-to journalist trusted with exclusive interviews - that unearth the inner workings of businesses, cutting through jargon to create impactful, accessible narratives across different mediums and continents. Her commitment to championing philanthropic work, global exploration, and understanding the 'why' behind businesses has driven her to live and work internationally as a true global citizen.

More from Author

Inside House of Darwin's first physical retail store with orange carpet and stone sculptures

Seven stunning new store openings redefining retail in Australia

A model wearing Hunting Hue's luxury swimwear

How Hunting Hue is redefining luxury swimwear with wearable art

Stax campaign

Meet the power couple behind Stax and Secondleft

headshot of MCoBeauty former CEO and founder Shelley Sullivan weaing white jumper with a grey background.

How MCoBeauty’s Shelley Sullivan built a A$1b brand, redefined masstige beauty

omar sabrè maison de sabré ceo mid shot sitting down with white background in black suit 2025

CEO Omar Sabrè: Disrupting the affordable luxury market with Pop-ups and IP 

scenic shot of wind turbines blue sky clouds and grass with cows of amazon's hawkesdale wind farm 2025

How a wind farm in Australia is helping Amazon meet the needs of the consumer

product shot of bar of soap and hands for lush together for te tiriti campaign 2024

How Lush is standing up for Māori rights in New Zealand

Black and white headshot of Golden Goose APAC CEO Mauro Maggioni

How Golden Goose is growing its Apac market share

female and male group of golden goose employees in store wearing denim jumpsuits 2024

Golden Goose’s Apac CEO Mauro Maggioni on fostering a culture of individuality

Henne director Nadia Bartel in white blazer and blue jeans in paddington store 2024.

How Australian fashion brand Henne is rethinking the in-store experience

night photograph of exterior corner facade of watch brand longiness new perth boutique.

Perth’s luxury boutique boom: Longines’ VP on the watch brand’s store experience

mid-shot of mt yengo wine co-owner wayne quilliam in a vineyard at sunset.

Mt Yengo Wines: Indigenous brand sees tenfold growth with global expansion

Full body image of One Mile founder and creative director Sammy Robinson in beige dress and black thongs laying on tiled nuetral background of new Bondi Beach store.

How One Mile caters to tall girls and is evolving with founder Sammy Robinson

headshot of Adore Beauty CEO Sacha Laing on a white background

‘The same principles apply’: Adore Beauty’s Sacha Laing on omnichannel retailing

Street style Mid shot image of Beare Park director and founder Gabriella Pereira 2024 in black leather trench coat in alleyway

Corporate finance to fashion: Meet Beare Park director Gabriella Pereira

Blonde model running across a crosswalk in white shirt and tie detail belt from Beare Park 2025 campaign photoshoot

Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Mid shot of male Australian designer Steven Khalil in navy shirt and pants against neutral background in styled living room.

How couturier Steven Khalil navigated being a designer and building a brand

] campaign image of styled living room featuring steven khalil and designer rugs collaboration detailed blue and beige rug and neutral furniture

The next Vera Wang: Steven Khalil Interieur and Designer Rugs’ floor couture

close-up headshot of Graeme Moore, head of Salomon ANZ in blue collared shirt against green blurred bush

Salomon’s Graeme Moore on the importance of failing fast and cheap

male and female snapcat bitmoji avatars in virtual prada store digital render

How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji