Optimax Eyewear Group has launched Ottica, a multi-brand luxury online platform that it claims “redefines the high-end eyewear retail for customers”.

Ottica is billed as offering “a curated luxury destination” for designer eyewear brands, including Gucci, Prada, Tom Ford, Oliver Peoples, and Dolce & Gabbana. In this collection, customers are invited to explore and tailor top designer frames with an industry-first 45-day home try-on, AR virtual try-on, and complimentary prescription lenses crafted in the US.

With this e-commerce launch, Optimax aims to combine convenience with boutique-level luxury service, while expanding its focus into making the high-end eyewear market more authentic and accessible to consumers.

“This is more than just an expansion, it’s an opportunity to bring a true luxury experience and accessibility to the eyewear space,” said Daniel Rothman, co-founder and CEO of Optimax Eyewear Group, stressing how Ottica is on its way to becoming the “go-to destination for luxury brand enthusiasts.”

Eldad Rothman, co-founder and COO of Optimax Eyewear Group, added: “The enthusiasm from our top global brand partners confirms our belief that Ottica is the necessary and natural evolution for the luxury eyewear market.” He said the group’s years of experience in optical and digital retail have allowed it to build a platform that meets today’s growing consumer demand in the luxury sector.

The launch will be backed by a digital campaign across social media, video and search channels.

Founded in 2008, Optimax Eyewear Group’s philosophy is focused on customer satisfaction when shopping for eyewear online. It operates online stores including GlassesUSA.com, UVP and Fork Eyewear.