User Image

Heather McIlvaine

Heather McIlvaine is the managing editor of features and premium at Inside Retail. She oversees a global team of features editors and contributors creating content for paid subscribers across print and digital. As part of Inside Retail's editorial team, Heather has traveled to Shenzhen to cover the epic Chinese shopping event Single’s Day, toured Levi's "Eureka" innovation lab in San Francisco, and interviewed countless founders and CEOs about their growth strategies. She grew up in Los Angeles, and now lives in Melbourne, Australia.

More from Author

LSKD customers wearing pink activewear

How LSKD leverages its community as a powerful marketing tool

A black and white image of Kim Zorn sitting on a stool with her hand in her pocket

Princess Polly’s Kim Zorn on TikTok, leadership and the future of e-commerce

Kathmandu campaign image showing two hikers photographed from a low angle

How brands can connect with Gen Z – without sounding cringe

A collage of eight female retail leaders

Insights from a year of profiling remarkable women

A Ksubi campaign image of two cool-looking young people sitting on a wall

Ksubi CEO Craig King talks store expansion and retail growth strategy

A black-and-white close-up image of Marieke Van Bruggen

‘Prove people wrong’: Marieke Van Bruggen on working in data and digital retail

tight headshot of lululemon ceo calvin mcdonald with nuetral background

Lululemon CEO on doubling the business and targeting 1000 stores

Bobby and Hannah Gordon stand in front of a rack of ceramics in the Robert Gordon factory

Hannah Gordon on the evolution of family-owned pottery empire Robert Gordon

A worker folds a woven blanket in front of a sign saying Waverley Mills

Reviving Waverley Mills with innovation and sustainability

From information overload to actionable insights: Putting customer data to work

Emails to millions don’t work anymore. Here’s how to get personalization right

‘Brides want that experience’: True Society expands global footprint

Exclusive: Milligram founder Scott Druce talks new global role at Typo

Valentino to Levi’s: Why Paul Dillinger is one of retail’s most creative minds

Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal

Knobby founder talks e-commerce trends and global expansion

“I was in 10 musicals before I was 21”: Castlery’s Declan Ee

How Castlery came back from the brink to disrupt the furniture industry

What Alibaba’s Joe Tsai learned about building a winning culture from the NBA

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?