Nike is tapping into kids’ creativity through a new collaboration with Lego, combining sneakers and brick play.

The collection features an Air Max 95 Big Bubble in kids’ sizing alongside a 1213-piece Lego version of the shoe.

According to Nike, the sneaker is made with a breathable mesh upper and synthetic leather, offering lightweight cushioning for everyday wear.

Its design uses flat, two-dimensional elements to create a three-dimensional optical illusion, adding depth to the silhouette.

At the same time, the Lego set includes a display stand, bubble logo, and a customisable mini figure wearing its own pair of Air Max 95. A hidden drawer at the base provides storage for extra pieces and small items.

Alisa Gilroy, VP and GM for Global Kids at Nike, said the collaboration brings together sport and creativity. “Bringing the Air Max 95 Big Bubble to life in this way invites kids to join the celebration of sport and Air Max Month, letting them explore sport and style through their own lens,” she said.

The Air Max 95 Big Bubble is available globally in preschool sizes 10.5C to 3Y and grade school sizes 3.5Y to 7Y through select Nike stores and retail partners.

• Further reading: Lego and Crocs kick off multi-year partnership with brick-inspired clog.