Harley-Davidson is expanding its licensed merchandise business after appointing Bensussen Deutsch & Associates (BDA) as its official apparel licensee for dealerships across the country and Canada.
“We are honored to partner with Harley-Davidson and its dealer network to create premium apparel programs that celebrate their unique identity,” said Jay Deutsch, CEO and co-founder of BDA.
Under the agreement, BDA will design, manufacture, and distribute custom apparel and accessories for the motorcycle brand.
“BDA brings the same impeccable reputation, commitment to excellence, and work ethic that have been the hallmark of the Harley-Davidson brand for decades,” added Brandon Peters, head of global apparel and licensing at Harley-Davidson.
Founded in 1903, Harley-Davidson is known for its motorcycles, parts and accessories, riding gear, apparel, and rider experiences.
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