Lego

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Lego campaign reunites major football figures for World Cup promotion

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A logo of Lego is displayed next to an installation at the company’s booth at the 8th China International Import Expo (CIIE) venue

Lego bets on Pokémon, interactive bricks as war threatens higher costs

Lego logo is displayed in one of their stores in Copenhagen

Toymaker Lego builds India footprint, aims for 50 stores by 2030

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Lego and Crocs kick off multi-year partnership with brick-inspired clog

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Smart play: Lego bridges traditional bricks and tech at CES

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Global demand powers Lego Group to record sales

An image of toy brand Lego’s toy flower trucks for a 2025 Valentine’s Day promotional campaign.

Valentine’s Day 2025: How retailers tapped into self-love and friendship

Lego to use renewable plastic, phase out oil-based bricks 

Can Lego overcome cultural challenges to tap into Asia’s emerging markets?

“We want a presence across key airports in APAC”: Lego’s regional president

Wider range and 3D printing: Inside the world’s largest Lego store

Toy company Zuru loses trademark case against Lego

Young at heart: Inside the reinvention of Lego

The largest Lego store in the southern hemisphere is coming to Australia

The creative life: Lego exec Julia Goldin on the importance of play at work

Inside Lego’s Laundrette of Dreams in London

Lego building new brick factory in Vietnam as Asian market clicks

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Colosseum kits and plastic flowers help Lego’s earnings double