Amanda Kahn has joined Neom Wellbeing’s leadership team, a UK-based natural fragrance and beauty brand, as its senior VP. The appointment aligns the brand’s expansion plan in the US as well as internationally. 

Prior to her new Neom Wellbeing role, Kahn was appointed as the company’s GM in the US in June to lead the brand’s operations with its expansion into Ulta Beauty. 

She brings more than 15 years of experience in the beauty and wellness industry to her leadership roles and previously held executive positions at several brands, including the Laura Geller Beauty, Eve Lom brand of Space Brands, Pur, and Revive. 

Before that, Kahn had long-term experience in marketing for Coty and Estee Lauder in the US, particularly in Coty’s fragrance divisions, where she spent nearly eight years.

During her tenure at Neom, Kahn will lead the brand’s ongoing strategy to meet its expectations and customers’ growing demand for wellness to grow its footprint across North America.

Last year, Neom Wellbeing opened its first US store, in New York City’s West Village.