UK fragrance company Neom has launched in the US, opening its first retail store in New York City.

Located on Bleecker Street in the West Village, the 481sqft hub is aims to offer a “stress-free haven” with its range of natural fragrances built around the brand’s four pillars: better sleep, less stress, more energy, and mood boost.

Customers can personalize their wellbeing toolkit, with a curated product selection across home fragrance, bath and body, and from the brand’s signature lime of electric diffusers; ‘Wellbeing Pod’.

The store will also offer complimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches.

Nicola Elliott, founder of Neom, expressed enthusiasm with the brand’s debut in New York, saying, “What a moment for our Neom Wellbeing brand!”

“I’m looking forward to spending more time in the West Village neighborhood and helping the community of New Yorkers with their wellbeing journey to better sleep, less stress, more energy and a boosted mood.”