Mac Cosmetic will expand its retail distribution to Sephora US and Kohl’s starting March 2.

The rollout begins in 100 stores and on Sephora’s e-commerce platform, with additional locations expected later in the year. 

A new campaign featuring Chappell Roan, Gabbriette, and Quenlin Blackwell accompanies the launch, highlighting the brand’s range from subtle to bold cosmetics.

 “With this campaign, we’re celebrating two iconic brands coming together,” said Nicola Formichetti, Mac’s global creative director.

“This campaign reveals the full spectrum of who we are. At the center is Chappell Roan, stripped back from her theatrical signature, revealing a softer, magnetic presence that makes the contrast even more powerful.”