Lifestyle apparel retailer VF Corporation has named Caroline Brown as its new global brand president of The North Face, effective on June 10. 

Brown, who succeeds Nicole Otto, will resign from the VF board of directors in order to focus on the new role.

Brown served as an independent director on the VF Board from February to May this year. She has also served in the past as a senior leader and director in the fashion and apparel industry, working with global brands and teams in the US, Asia, Latin America, the Middle East, the EU, and the UK. 

She previously worked as MD at Closed Loop Partners, a circular economy-focused investment firm and innovation centre based in New York. Brown began her career with Giorgio Armani, where she worked for almost a decade in marketing and communications roles.

“Caroline’s expertise in building and transforming global brands, as well as her extensive experience in the apparel and fashion industry, fit perfectly with the needs of The North Face brand at this time,” added Bracken Darrell, VF’s president and CEO. 

“With Caroline’s intense focus on brand building, product design, consumer insight, and innovation, I am confident The North Face will expand on its enormous power as a leading global outdoor brand and be a driving force behind VF’s growth and value creation.” 

VF has also named Mindy Grossman and Kirk Tanner as independent directors on the VF board, starting May 30.