Off-price retailer Burlington Stores is rolling out its refreshed in-store shopping experience across the country, as part of the company’s long-term strategy to enhance customers’ experience. 

The markets include: Atlanta, Baltimore, Boston, Buffalo, Chicago, Cincinnati, Cleveland, Columbus, Dallas–Fort Worth, Detroit, El Paso, Harlingen, Houston, Las Vegas, Los Angeles, Minneapolis-St. Paul, New York, Phoenix, San Diego, Tampa–St. Petersburg, and Washington, DC.

According to the company, about half of Burlington’s locations have already adopted the new layout. All new stores will follow the updated design, and most remaining locations are expected to convert by the end of next year.

“At Burlington shoppers already know that they can find the very best values on branded apparel, footwear, beauty, accessories and home fashions, but now, our newly reimagined store layout makes their shopping experience easier, more exciting and more enjoyable”, said Michael O’Sullivan, CEO Burlington Stores.

“Feedback from customers has been overwhelmingly positive – they love finding great deals and they love shopping our newly redesigned stores.”

The updated format aims to improve navigation and streamline the shopping experience, with more open aisles, clearer signage, and reorganized departments.