High-end watch brand Audemars Piguet has opened a concept in Hong Kong which it believes will transform the way it interacts with its clients. Fusing hospitality and retail, AP House is designed like a luxurious apartment and located on the 21st floor of the new H Queen’s Tower on Queen’s Road, Central. AP House is the brand’s vision for the future of luxury retailing. It grew from the Audemars Piguet team imagining how the 143-year-old brand’s founders Jules Louis Audemars and Edward
d Auguste Piguet would be dealing with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches.
They posed the question: “What more can we do to elevate customers’ experience with Audemars Piguet?”
The result, a home away from home for the watch brand’s clients. Customers can use the space to invite friends for lunch or host a business meeting.
“There’s no obligation to buy a watch,” says Audemars Piguet CEO Francois-Henry Bennahmias. “You can take a seat, relax and chill out, if that’s how the mood takes you.”
“Visitors are welcome to relax, reflect, connect or disconnect, while experiencing the team’s impeccable service,” the company said in a statement. “The lounge will also play host to exclusive events where guests can discover the manufacturer’s creations, its savoir-faire and its place in today’s world.
