Vera Bradley has reported its first quarter of revenue growth in four years, as the accessories and lifestyle retailer continues to gain momentum from its turnaround strategy.

For the first quarter, net revenue increased 7.8 per cent year on year to $55.7 million, while comparable sales rose 13.4 per cent, driven by stronger store traffic, higher average transaction values and improved e-commerce conversion rates.

The company also recorded improved profitability. Gross margin expanded to 51.8 per cent from 44.1 per cent a year earlier, supported by a more favourable product mix, lower freight costs and reduced promotional activity.

CEO Ian Bickley said the results reflected progress across the company’s turnaround program, Project Sunshine.

“This achievement reflects the cumulative impact of our strategic initiatives and the hard work and commitment of our entire team,” said CEO Ian Bickley. 

The initiative influenced nearly 80 per cent of the retailer’s spring collection, while Vera Bradley recorded its first-quarter customer growth in direct channels since 2021.

Strategic collaborations with Bath & Body Works and Target also helped attract new shoppers, with approximately 80 per cent of customers engaging through the partnerships being new to the brand.

Encouraged by the stronger-than-expected performance, the retailer raised its profitability outlook for fiscal 2027 while maintaining its annual revenue forecast of $255 million to $270 million. 

• Further reading: Behind Vera Bradley’s brand turnaround strategy to reach Gen Z.