Sporting goods retailer Paragon Sports has launched its reimagined flagship store in New York City to better engage customers seeking hands-on shopping experiences.
Located in the heart of Manhattan at 867 Broadway at 18th Street, the store serves both local consumers and tourists, benefiting from steady foot traffic and the city’s strong outdoor recreation and fitness culture.
The company offers merchandise spanning running, cycling, camping, skiing, fitness and team sports, alongside products designed for everyday urban lifestyles.
“New York City doesn’t settle for average, and neither do we. Every move we make is around one mission: being NYC’s Best Sports Specialty Store,” said Zachary Blank, CEO of Paragon Sports.
“New York’s outdoor community deserves a home- a place where you can find the right gear, the advice is honest, and the passion for the outdoors is genuine.”
Founded in 1908, the retailer has evolved from a small family-owned business into one of New York City’s well-known sporting goods stores, serving generations of customers with equipment, apparel and footwear across a broad range of sports and outdoor activities.
The retailer said its longstanding presence in New York has enabled it to develop deep ties with local communities and sporting organizations, while adapting its assortment to changing consumer preferences and emerging outdoor recreation trends.
