Bath & Body Works has sealed a collaborative deal with Disney to launch Disney-inspired fragrances featuring villainous themes, following its debut of the Disney princess collection earlier this year.

Inspired by Disney’s wicked characters, the Evil Queen and Maleficent, the villain perfume collection features scents that engage consumers by evoking both fans of old-tale Disney stories. 

“The customer demand and excitement we saw with Disney Princess showed us that our formula is working, and now we’re taking it global,” said Daniel Heaf, CEO of Bath & Body Works.

The evil-inspired collection features a 39-product assortment, including fine fragrance mist as well as body care products and accessories. 

With prices ranging from $1.95-$79.95, the collection will be available to loyal customers in advance for more than a week, with public rollout on September 3.

“We remain focused on creating even more meaningful ways to engage consumers and position Bath & Body Works at the forefront of culture, innovation and storytelling.”

Earlier, Bath & Body Works announced the appointment of new CEO Daniel Heaf, as part of the brand’s global expansion plan.