Bath & Body Works has appointed Daniel Heaf as its new CEO, effective immediately.
Heaf’s most recent role as Nike’s chief strategy and transformation officer saw him delivering material productivity gains by refocusing resources and investment into products and the brand.
Prior to his many leadership roles at Nike, Heaf served as senior VP of digital, digital marketing, customer service & data at Burberry.
According to the company, Heaf is a “transformative leader” with a deep consumer-centric mindset and a track record of driving innovation at scale.
“His vision for evolving Bath & Body Works to be highly coveted, relevant, and resonant for customers everywhere – combined with his consumer-first mindset – make him the right person to lead Bath & Body Works,” said Sarah Nash, chair of the Board.
“Daniel, his leadership team, and the Board will partner closely to develop a forward-looking strategy that honors the company’s legacy while embracing bold, necessary transformation to meet consumers where they are.”
Heaf will be taking over the role of CEO from Gina Boswell, who will also be stepping down as a member of the board.
“Bath & Body Works has extraordinary untapped potential and sits at an exciting inflection point,” said Heaf.
“Together, with the foundation of an iconic brand, more than 50,000 associates, tens of millions of active loyalty members, and a strong North American store footprint and supply chain, we have an opportunity to become the defining home fragrance and beauty brand of choice globally,” he said.
