Why offline advertising still matters

Since the pandemic, consumer viewing habits have gone up. Image: Bigstock
There’s no question that Covid-19 has accelerated the adoption of online shopping. Some are calling it a seismic shift, and for good reason. However, just because every man and his grandma are now logging on to buy from your business, that doesn’t mean it’s where you should be advertising. It seems counterintuitive to say this, but the fact is, enduring brands – those that can sustain sales growth in the long term – are more often built offline rather than online. And, dealing in the h

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now