‘We’re here for the long run’: Foreo CEO talks future plans

Media expert Boris Trupčević was recently named CEO of Foreo. Image: Supplied
Over the last seven years, Swedish beauty company Foreo has gone from a retail tech startup best known for its electronic face brushes to a US$1 billion global business. And with a new CEO on board, it’s looking to grow even further in 2021 and beyond. A former editor-in-chief of Croatia’s biggest newspaper and managing director of one of the region’s biggest media companies, Boris Trupčević brings a unique mix of digital know-how, consumer insight and change management to Foreo.  W

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