US Polo Assn has reported record global retail sales of $2.7 billion in FY25, as the brand continues to scale its international footprint and deepen its direct-to-consumer retail.
According to the company, North America remained a stable base, while India, the Middle East, Western Europe and Latin America delivered strong gains. Asia Pacific and Eastern Europe also contributed to the brand’s overall expansion.
“US Polo Assn experienced another milestone year in 2025, driven by strategic global growth, consistent execution, and the strength of our authentic connection to the sport of polo,” said J Michael Prince, president and CEO of USPA Global.
“Our performance reflects our winning strategy and deep connection to our sport, which is engaging young consumers all over the world.”
Direct-to-consumer growth remained a central pillar of the brand’s strategy, supported by ongoing store expansion and a growing digital ecosystem. In FY25, the company accelerated its retail footprint by upgrading its flagship stores and adopting a more unified global store concept.
The brand now operates in 190 countries, with around 1200 US Polo Assn stores worldwide and thousands of additional wholesale and digital points of distribution spanning department stores, specialty retail, sporting goods channels and e-commerce platforms.
USPA Global is targeting 1500 stores globally over the long term, alongside 100 dedicated e-commerce sites, as it continues to invest in owned retail and online channels.
Looking ahead, USPA Global is focused on continued expansion across retail, digital and brand marketing, including the rollout of its ‘An Icon Born from the Game’ global polo shirt campaign. It is also planning to expand in several markets, including Australia, Poland, Argentina, Brazil, Thailand, Vietnam, and certain African markets.
The company remains on track toward its long-term targets of $4 billion in global retail sales and 1500 stores worldwide, as it scales one of the world’s largest licensed sports fashion brands.
