US Polo Assn (USPA) has opened a global flagship store at Bayside Marketplace in Miami, upgrading its presence in one of the city’s busiest waterfront destinations.

The 3000sqft store replaces the brand’s previous location and is designed to deliver a more immersive retail experience. It features an expanded product range alongside interactive brand storytelling, targeting both local shoppers and the large volume of international tourists and cruise passengers who visit the area each year.

The interior focuses on modern retail design, with clear sightlines, large LED screens, and prominent polo shirt displays that serve as the central visual statement. The layout is intended to improve navigation while strengthening the brand’s in-store identity.

J Michael Prince, president and CEO of USPA Global, said the flagship reflects the brand’s global ambitions and its connection to the sport of polo.

“US Polo Assn is proud to welcome global consumers to a location that represents the brand’s youthful and inspirational style, shares the story of our authentic connection to the sport of polo, and supports the brand’s continued global growth in one of the world’s most dynamic markets,” he said. 

The opening also aligns with the brand’s latest global campaign, “The Polo Shirt: An Icon Born from the Game”, which is rolling out across 190 countries this year and aims to reinforce the polo shirt as a core lifestyle category rooted in sport heritage.