Unleashed Brands opened 110 stores last year – more to come in 2024

(Source: Unleashed Brands)

Unleashed Brands opened 110 new units and entered 208 new franchise agreements nationwide, marking a significant expansion for the provider of educational and experiential youth facilities.

Unleashed Brands currently has Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts in its portfolio.

With the new agreements, the ratio of franchisees with multiple units has grown to 61 per cent. 

The company also noted that its franchisees have expanded their presence into multiple brands within the platform, increasing the number of multi-unit, multi-brand owners to eight per cent systemwide.

Meanwhile, the new franchise agreements have increased the number of operating and in-development locations to more than 1600.

The company noted that about 14 per cent of the new franchises will be opened on the West Coast.

“This substantial growth is possible because of the hard work of our home office team, devoted franchise owners and partners that position Unleashed Brands as the dominant youth enrichment platform,” said Unleashed Brands founder and CEO Michael O Browning Jr.

“We know that today’s kids are tomorrow’s leaders and we will continue to build great brands where those kids can learn, play and grow in the next year and beyond.”

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