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A person walks past a Nike store
Strategy

With outdoor sports centerstage, Nike eyes growth abroad

Nicholas P Brown
A young female model standing in a field of flowers wearing a blue strapless top and a pink Outdoor Voices baseball cap.
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Round two: What happens when a veteran executive returns to a brand they left?

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Nearly a year on, has Elliott Hill put Nike back on track?

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Adidas paperbag
Financial

Adidas, Uniqlo prepare US price hikes as tariffs bite Asian supply chains

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Image of Converse shoes.
Sports & adventure

Converse CEO steps down, replaced by Nike veteran

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Image of Nike shoes at the mall
Sports & adventure

Nike, other retailer stocks rise on Trump’s tariff deal with Vietnam

Juveria Tabassum
Kenyan sprinter Faith Kipyegon at the Breaking 4 event in Paris, sponsored by Nike
Sports & adventure IR Pro

Analysis: Nike bets big on events and innovation to regain its edge

Michael Baker
Nike running shoe
Sports & adventure

Nike posts annual sales drop, expects strategy to drive improvement this year

Sean Cao
Michael Gonda
Sports & adventure

Nike appoints Michael Gonda as new communications chief 

Irene Dong
Image on Nike logo on storefront.
Sports & adventure

Nike shakes up senior leadership team as Win Now gains pace

Darshana Gupta
Fashion & accessories

Juicy kicks: Nike teams with Kool-Aid in limited-edition release

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customers standing in a line outside a Nike store
Supply chain IR Pro

Nike faces new threat: Potential US tariffs on Vietnam imports

Reuters
a person puts on Nike shoe
Sports & adventure

Nike CEO trusts strategy despite sales downturn

Sean Cao
A campaign image from the running brand On featuring the Sesame Street character Elmo
Marketing IR Pro

How retail narratives shape customer experience and brand loyalty

Nick Gray
A logo of Skims and Nike’s collaboration collection.
Sports & adventure IR Pro

Will a collaboration collection with Skims bring back Nike’s cool factor?

Nicole Kirichanskaya
NikeSkims logo
Sports & adventure

Kim Kardashian’s Skims partners with Nike in new brand

Irene Dong
Strategy IR Pro

Making Nike win again: New CEO Hill has a mountain to climb

Michael Baker
Nike air max shoes in four colors
Sports & adventure

Nike’s sales fall in second quarter as turnaround continues

Sean Cao
Logo of Nike and NFL in black backgroud
Sports & adventure

‘Shaping the future of football’: Nike, NFL extend partnership to 2038

Kaycee Enerva
Nike sneakers in Foot Locker campaign image
Sports & adventure

Foot Locker posts sales drop amid ongoing reinvention, Nike softness

Sean Cao
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