Scotch & Soda has launched its first store in New York City, located at 470 Broadway in Soho.
The store offers a carefully selected collection of men’s, women’s and children’s apparel and accessories, as well as the latest fall collections.
Inspired by the free spirits of Amsterdam, the nominal capital of the Netherlands, Scotch & Soda emphasises originality, authenticity, and “the ability of self-expression to create the unique”.
Last year, Bluestar Alliance, a New York-based brand management company, acquired Scotch and Soda, adding it to the company’s portfolio, which includes Hurley, Bebe, and Tahari.
Scotch & Soda operates across Europe, North America, Asia, the Middle East, Africa, and Australia, as well as in some of the largest cities in the world, such as New York, London, and Paris.
Last month, the business appointed Joe Jonas, a member of the renowned boy band Jonas Brothers, as its first brand ambassador.
Scotch & Soda previously had a store in Soho’s Lafayette Street, which closed permanently.