Nike has named Michael Gonda as its new executive vice president and chief communications officer, overseeing the company’s global communications strategy, effective July 7. 

Gonda will report directly to Nike president and CEO Elliot Hill. 

“Michael is a deeply strategic, emotionally intelligent, purpose-driven leader who understands the power of storytelling to move both brands and people,” said Hill. 

“His vision for driving impactful communications, his instinct for building high-performing teams, and his ability to form authentic connections will help Nike amplify the voice of sport and athletes around the world in bold and meaningful ways.” 

Gonda most recently served as chief impact officer for North America at McDonald’s Corporation, leading communications, public affairs and community engagement across the company’s largest markets. 

Before McDonald’s, he held senior leadership roles at Chobani, a purpose-driven food company, and communications agency Weber Shandwick. 

Earlier this month, Nike announced changes to its senior leadership team to accelerate progress and ensure future growth as the company amps up its Win Now plan.