McDonald’s is refreshing the visual identity of its McCafe brand, as part of its plan to strengthen its presence in the global beverage market.

The update spans across packaging, in-store design and marketing, introducing a more modern look that aligns McCafe more closely with the core McDonald’s brand. 

According to the brand, the new visual introduces more flexible and expressive design elements, enabling individual markets to adapt the look while maintaining a consistent global identity. 

“We redesigned the new McCafe to help our customers feel the joy they are seeking from these new beverages around the world.  Just like with any McDonald’s experience, we can’t wait for them to feel it and say ‘I’m lovin’ it!’” said Paloma Azulay, McDonald’s VP of global brand marketing.   

McCafe first launched in the 1990s and has become a key part of McDonald’s global offering. The updated branding will be rolled out across markets worldwide. 

• Further reading: McDonald’s extends sales growth on strong US performance.