Hudson’s Bay Company has named retail veteran Liz Rodbell as president and CEO, effective December 1. 

Rodbell formerly served as president of Hudson’s Bay from 2013 to 2017, when she was appointed for her strategic management and impact on the broader organisation while serving as chief merchant. 

“I am delighted to welcome Liz back to the HBC family, and I am certain she will drive the continued transformation of Hudson’s Bay to deliver the most exciting shopping experience for Canadian customers,” said Richard Baker, governor and executive chairman of Hudson’s Bay Company. “When she was last with the company, Liz drove 22 per cent sales growth for Hudson’s Bay.”

Meanwhile, Sophia Hwang-Judiesch, president of Hudson’s Bay, is stepping down to seek another opportunity. 

Michael Culhane has also been named COO and CFO of Hudson’s Bay, reporting to Rodbell. Culhane, who has been the CFO of the company since 2020, will assist in driving its expansion plans.