New York lingerie brand Kiki de Montparnasse has refreshed its brand, as well as launching Mr Kiki, an e-commerce website for men.

Mr Kiki will feature pieces like unisex loungewear, poker tables, and playing cards, as well as gift ideas for their partner like lingerie sets, scented candles, and bedroom accessories, including handcuffs. 

Alexa Cahill, global president, Kiki de Montparnasse, said the launch is part of the brand’s international expansion plans, following a series of presentations at New York and Paris Weeks, where the brand secured new international wholesale accounts.

“Kiki de Montparnasse is renowned for its lingerie, but our vision extends far beyond that, and this digital refresh reflects our broader mission,” said Cahill. 

“With half of our top clientele being men shopping for women, Mr Kiki has been purposefully designed to cater to their needs, providing a platform to both surprise and delight their partners and indulge themselves.”

Kiki de Montparnasse is a luxury lingerie and sexual wellness brand that celebrates intimacy and inspires confidence, independence, and imagination. It launched in New York in 2005.