Foot Locker has reopened its store on 34th Street in New York City with a new design it says improves consumer accessibility. 

The revamped concept focuses on basketball culture, with the store featuring Foot Locker ‘Home Court,’ a leading multi-brand basketball shopping destination in collaboration with Nike and Jordan Brand. 

The location also has products from brands such as Adidas, Puma, New Balance, and Under Armour. 

“Foot Locker ‘Home Court’ represents a pivotal advancement in how we connect with sneaker enthusiasts and elevate the basketball experience, in collaboration with our brand partners,” said Mary Dillon, president and CEO of Foot Locker, Inc. 

“Our reimagined 34th Street store aims to set the standard for excellence in omnichannel retail, in line with our Lace Up Plan and deeply rooted in sneaker culture.”

In addition, the store offers the Kids Food Locker space with a fresh new concept. 

The New York opening comes after the remodelled stores at Willowbrook Mall in Wayne, NJ, and Paris. The company also intends to showcase the new concepts with launches in Melbourne and Delhi, the brand’s first store in India.