JD Sports’ Andre Loong on the brand’s Southeast Asia playbook

Starting with Singapore, British sportswear retailer JD Sports is opening a series of new stores across the city as it seeks to capture a larger share of the dynamic markets of Southeast Asia. The stores include those at Bugis+, Ion Orchard, Funan, Vivo City and Jurong Point.  Rapid regional expansion with Singapore as the key focus  “Like many global brands, JD Sports has chosen Singapore as its key city in Southeast Asia to capture rising demand in the region and trial new retail conce

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