How Singapore’s City Square Mall reinvents shopping mall experience

Following a $50 million Asset Enhancement Initiative (AEI), City Square Mall is attempting what may seem like a retail paradox: leveraging AI and immersive design to make its physical spaces feel more human. Retailtainment, a buzzword that once felt like marketing fluff, is now increasingly central to the survival of physical retail. And it’s being executed here not with flashing screens and gamified QR codes but through thoughtful public programming, sustainability education and subtle applic

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