UK-based sportswear brand Gymshark is set to open its first permanent flagship store in the US, located at Roosevelt Field on Long Island, New York.
The move follows recent openings in Amsterdam, Dubai and Manchester.
Spanning 4000sqft, the flagship will feature product-focused “destination zones” for shorts and leggings, as well as mannequins modelled on members of its community. Collections including Power and Vital will be available from the launch.
Hannah Mercer, GM of wholesale and retail at Gymshark, said the store serves as a blueprint for all its future US locations.
“This store will act as the model for all future openings in malls and commercial centres,” Mercer said.
“We’ve looked at what worked across our existing locations, from staffing to store flow, and applied those learnings to create the best shopping experience for our community here.”
Gymshark was founded in 2012 as an online-only store by then 19-year-old Ben Francis in Birmingham, England.
The brand opened its first physical store on London’s Regent Street in 2022 as part of its strategy to build an omnichannel presence. Since then, it has grown a community of more than 20 million members across over 200 countries.
