Dior has opened a flagship store on Rodeo Drive, replacing its previous Beverly Hills location with a four-story standalone building designed by architect Peter Marino.
The new House of Dior Beverly Hills brings together the brand’s full range of product categories, including women’s and men’s ready-to-wear, leather goods, accessories, fine jewelry, home decor, and fragrance. The store also features a selection of limited-edition items available exclusively at this location.
The building’s exterior is made of curved limestone and stucco. Inside, a central spiral staircase connects all four levels and is surrounded by a three-story vertical garden. Artworks by contemporary artists, including Karine Laval, Adam McEwen, and John McAllister, are displayed throughout, alongside custom furnishings curated by Marino.
A major new addition is Monsieur Dior, a restaurant slated to open later this fall on the building’s third floor. It is Dior’s first dining concept outside Paris and is led by Michelin-starred female chef Dominique Crenn.
Private client spaces occupy the top floor, featuring VIP lounges and a rooftop terrace with panoramic views of Beverly Hills.
The new location is part of Dior’s ongoing global strategy to develop multi-purpose flagships that integrate retail, art, and hospitality. As part of this vision, the luxury brand also unveiled the House of Dior New York, a four-story flagship boutique situated at the corner of 57th Street and Madison Avenue, which includes the Dior Spa New York.
In June, Dior appointed Jonathan Anderson as its creative director, granting him oversight of the women’s, men’s, and haute couture collections.