Here’s how The Iconic stuck to its values during Covid-19

The Iconic’s summer show occurred virtually this year due to Covid-19. Image: Supplied
When the global coronavirus pandemic caused foot traffic and spending to fall off a cliff earlier this year, many retailers were forced to pivot to keep their business afloat. Some quickly launched new forays into PPE, while others put inessential projects on hold. They were in survival mode. For many retailers, a relatively new set of sustainable and ethical business goals would have been – sadly, perhaps – set to one side until they got a handle on the ‘new normal’. But not The Iconic,

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now